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Stadium in a Box

Giving fans the stadium experience at home — starting with the actual stadium seat.

As a major sponsor of the MLS, Heineken 0.0 typically reaches soccer fans in-stadium and during televised broadcasts. When MLS play returned from a Covid-driven break in action with the MLS is Back Tournament, there was one major difference: fans couldn’t be in the stadium.

With Stadium in a Box, we brought the stadium experience straight to the doorstep of 23 lucky soccer lovers. Each limited edition crate included a real seat pulled from the stadium of one of the 23 U.S. MLS teams, authentic stadium eats, a Heineken 0.0 stadium suite fridge, and of course, (zero-alcohol) beer.