Lorem Ipsum

Save our Saturdays

Bringing the tailgate to the fans at home with a simple ‘SOS’ prompt.

With a global pandemic prohibiting tailgating during the 2020 college football season, Dos Equis needed to get creative in engaging college football fans. The answer was Save Our Saturdays, a campaign that brought the tailgate to fans at home with deliveries of some most interesting tailgate gear. 

In key college markets, fans could simply text ‘SOS’ to a special number for a chance at a personal delivery from the SOS response vehicle, which included a seis foot cooler, a dos-in-one grill-and-corn hole set, and free college football streaming access.