22A Single Event

The Battle

Helping our industry better reflect society.

The Minnesota advertising industry lacks diversity. To help rally our community around the issue, we created The Battle, an agency battle-of-the-bands event, with all proceeds benefiting a University of Minnesota scholarship for students from diverse backgrounds who wish to pursue a career in the field. It culminated with a raucous event at First Avenue, Minnesota’s legendary music venue. 

We raised more than $35,000 in scholarship money, ensuring that the impact of The Battle will last longer than the ringing in people’s ears.