Pagoda Egg Rolls Presents: The Patoga
The leader in wrapped snacks lets gamers wrap themselves in oven-hot fashion—literally.
The Pagoda Patoga is tasty, tongue-in-cheek fashion helping gamers take their video gaming comfort to the next level. Ideal for intense gaming sessions or laid back relaxation, the Pagoda Patoga was the hottest accessory for an audience that doesn’t take itself too seriously.
The world’s first gaming toga.
Built-in napkin sash
Soft cotton jersey for the hardest gamers
Crispy pattern camouflages spills, sweat, and tears
Hungry gamers meet crispy fashion.
We brought the Pagoda Patoga to gamers through our Twitch influencer partners and gaming stars who donned the Pagoda Patogas in their livestreams, giving their audience a chance to get their hands on one by commenting during the streams.
The Twitch streams had thousands of engagements and the Pagoda Patogas were claimed within five minutes in each livestream promotion—about the time it takes to microwave a crave-worthy Pagoda egg roll.
Results
7.2M
Total social impressions
780K
Total social engagements
5min
Average sell out time on each livestream