Pagoda Egg Rolls: Crispy Mode

We hacked Counter-Stike 2 by creating a custom map we called Crispy Mode. Gamers could land free egg rolls and a chance to travel to Copenhagen, Denmark for the tournament of a lifetime.

See the Crispy Mode game experience above.

To celebrate the launch of Counter-Strike 2, Pagoda Snacks set out to reach hungry gamers where they’re at— in game. Inspired by deep fried memes, the map was designed to look like our favorite craveable egg rolls and offered a fun challenge to gamers. Those who finished the map in time could claim free egg rolls and were entered for a chance to win tickets to the world’s first CS2 tournament.

A tasty Twitch partnership.

Pagoda partnered with the top Counter-Strike 2 streamers on Twitch to livestream the challenge and promote the custom Pagoda Crispy Mode Map.

@Hiko

@Beaulo

@chocoTaco

Gamers scored egg rolls and we scored fans.

Engaging our audience in their natural habitat was celebrated across the board and proved to be a win-win for the brand and consumers.