2A Sales Promotion, Packaging, Single Unit

Stadium in a Box

When the pandemic kept fans from the stadium, we brought the stadium to them.

Major League Soccer fans couldn’t pack stadiums to watch their favorite team when play returned from a COVID-driven break, so we worked with Heineken 0.0 to serve up the next best thing for those providing #CheersFromHome. 

Stadium in a Box brought the most important elements of the stadium experience straight to the doorstep of lucky soccer lovers. Each supersized crate included a real seat plucked from the home stadium of their favorite team, as well as authentic stadium eats, a Heineken 0.0 stadium suite fridge, and of course, plenty of (zero-alcohol) beer.