Background

No gift? No problem. When empty store shelves and shipping issues turned holiday gifting into a major source of frustration, Heineken served up a refreshing solution that helped save the day.

Real-time Response:

Introducing the Heineken IOU, an emergency placeholder gift to bring to holiday get-togethers, delivered to your door in just minutes. The festive holiday gift box held six bottles of Heineken and let recipients know their real gift was still on the way.