60D Integrated Campaigns; Consumer Regional National

Bring Your Beer To Work Day

TV Co-Workers return to the office to create a buzz without the buzz.

Heineken needed to make a splash with their U.S. launch of the new zero-alcohol version of their flagship lager—but in a way that overcame the stigma often associated with non-alcoholic beers.

The Now You Can campaign celebrated moments where you can make beer a part of everyday life. To kick it off, we proclaimed April 26th as “Bring Your Beer to Work Day,” letting workers everywhere know they could enjoy a cold Heineken 0.0 while on the clock, because #NowYouCan.

Watch The Summary

Cheers For Zero-Alcohol Beers

The Office co-workers Angela Kinsey and Brian Baumgartner surprised an office to launch the “holiday.”

Media Relations

In addition to the media tour featuring our two celebrities, we drove buzz for Bring Your Beer to Work Day by hand-delivering media kits to outlets in NYC.

Social Sampling

A Twitter-based sampling program let workplaces everywhere celebrate Bring Your Beer to Work Day.

Influencer Engagement

We worked with 39 influencer partners across the country with followings ranging from 15,000 to 1.3 million to help spread the word about Heineken 0.0 and “Bring Your Beer To Work Day.”

Results