10C Direct Marketing 3D/Mixed, single
Bring Your Beer To Work Day
TV Co-Workers return to the office to create a buzz without the buzz.
Heineken needed to make a splash with their U.S. launch of the new zero-alcohol version of their flagship lager—but in a way that overcame the stigma often associated with non-alcoholic beers.
The Now You Can campaign celebrated moments where you can make beer a part of everyday life. To kick it off, we proclaimed April 26th as “Bring Your Beer to Work Day,” letting workers everywhere know they could enjoy a cold Heineken 0.0 while on the clock, because #NowYouCan.
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