48B Internet Commercial Campaign

Fiber One

SNL alum Cheri Oteri talks about fiber—with some references to fiber’s most famous effect happening in the background.

Let’s be honest: we all know what fiber is for, even if we don’t talk about it. That’s why Fiber One partnered with boomer favorite Cheri Oteri to launch the Tasty Way to Fiber campaign—to promote new Fiber One Strawberries and Vanilla Clusters cereal. 

Take a look beyond her obvious one-liners and you might be surprised to find a few tongue-in-cheek innuendos. These “Easter eggs” were placed to be discovered by the media and consumers.

Online Spots

“Cameraman” :06

Watch the Discovery of the 💩 Innuendos

See If You Can Find More 💩 Innuendos

(There are more than seven)

Social Gifs