Edwards Pies
25 years after the release of American Pie, Jason Biggs teamed up with Edwards Pies for a nearly shot-for-shot remake of his most infamous scene from the film—with a G-rated twist.
For authenticity, we recreated the entire scene—complete with a spelling error from the movie as an Easter egg for fans.
Watch the case study video below.
Results
4.7B
Media impressions
5.3M
Social media engagements
92%
Positive sentiment via social
246
Earned media placements
Sharing a piece of the pie.
As both spokesman and influencer, Jason posted content to his own feed for his hungry fans.
More than two million reactions, comments and shares across social netted a 99.9% positive sentiment for the Edwards Brand and campaign content—nearly unheard of in today’s social media environment.
A very American pie.
To help Pie Lovers celebrate the film’s anniversary, we made an extra-special limited edition of Edwards Apple Pie.
Edwards went there. Fans ate it up.
No big TV ad buys or digital budgets. Videos posted to Jason's and Edwards' social channels quickly spread to screens across America.
