Edwards Pies
Only one influencer in the world had the pie-loving cred to launch the Pie Lovers Unite campaign. And we got him—and told him to keep his, uh, hands off the pies.
Who better than Jason Biggs, star of the most unforgettable pie scene in movie history, to unite pie lovers everywhere? Especially when your target audience is millennials and Gen Xers who grew up with the film. As Jason likes to say, it was a partnership 24 years in the making. And to celebrate this nostalgic moment, Edwards and Jason launched a limited-edition pie just in time for the Fourth of July—after all there’s nothing more American than pie, right?
Apple Pie is so 24 years ago.
Inspired by Jason’s favorite flavors, the limited-edition pie was aptly named Pie Lovers Passion Fruit, and dropped right before the Fourth of July.
We went there. And fans and the media ate it up.
And proved what happens on Instagram and TikTok doesn’t stay there.
“Give the marketing team a raise”
Two million other engagements across social netted a 99% positive sentiment for the Edwards brand.
3B+
Biggs-time Results
Earned impressions
50x
Average engagement rate on Instagram
Increase in sales
99%
Positive sentiment
10%
