09A Special Event Material
Dos Equis
Celebrating Mexican culture with Dos Equis
and iconic streetwear brand MEXICO IS THE SHIT.
Dos Equis partnered with MEXICO IS THE SHIT for the Coachella music festival in Palm Springs. To drive awareness for the partnership among Mexican Americans in the key market of California and beyond, we designed and sent premium kits to influencers and media personalities, inviting them to join us at a pop-up event to celebrate the launch of the partnership.
The kits featured a sleek box that blended Dos Equis branding with the look and feel of MEXICO IS THE SHIT. Once opened, we revealed two Dos Equis’ limited-edition cans and a signature branded jacket. Each box also included an aluminum plate with the brand manifesto as art for our recipients to keep. The kits were a hit, driving event attendance and dozens of social posts from our highly targeted list of key influencers.
