2A Sales Promotion, Packaging, Single Unit

Save Our Saturdays

Bringing the tailgate to the fans at home with a simple ‘SOS’ prompt.

When COVID prevented fans from packing parking lots during the 2020 college football season, Dos Equis needed to get creative. Enter Save Our Saturdays, a campaign that brought a most interesting tailgate experience to people’s doorsteps. 

Fans simply texted ‘SOS’ for a chance at a personal visit from the SOS response vehicle. Each delivery came with highly inventive tailgating accessories, ranging from a Dos-In-One Grill-and-Cornhole Set to a Seis-Foot Cooler, which served as part cerveza chiller and part social distance measuring device.