The Dos Equis Seis-Foot Cooler

Dos Equis encourages drinking responsibly even more responsibly.

In response to new U.S. COVID guidelines, Dos Equis makes social distancing more interesting. 

With a new advertising campaign put on pause by the pandemic, Dos Equis needed to lift the darkness on marketing just in time for the key summer sales season. Enter the Seis-foot Cooler, a limited-edition, six-foot-long cerveza chiller that doubled as a social distance measuring device.

“Nothing else will measure up to

this level of marketing to encourage

socially distancing this summer...”

Kelly McCarthy, Good Morning America